Common Sense Consultancy

Most web design and activity is not rocket science - sometimes it requires a little common sense.

Community Connections has 10 years of making the web work by using good design, data skills and buckets of common sense.

Legacy Trap

A spreadsheet or database, which was written years ago by someone no longer connected to your company.

Businesses get stuck with an old database or spreadsheet that is essential to them but desperately needs to be pull it into the 21st century.
Community Connections has a range of quick and affordable solutions designed to escape this trap.

Local Search Optimisation

More than ever online searches are looking for local information and these usually result in offline activity.

How you structure your data and website can radically affect your search engine results. Then how you present that information can radically affect the way that person interacts with your business.
Community Connections has the experience to help you improve your website design and positioning.

Keyword Search Strategy

The right keyword search strategy is the pinnacle of search engine optimisation creating the best online and offline campaigns.

Any modern branding campaign has to consider offline marketing in parallel with the online one and because online can lag behind there needs forward planning.
Locating the most popular keywords in your target market is a skill on its own.
Community Connections has the experience to help you design your strategy.

Essential Question

The Essential question is the search for Truth. .... Properly stated, the essential question can have a dramatic impact and evoke a passionate response.

An online tool to allow anyone to create professional online surveys quickly and easily.

Market Panel

Building sustainable and enthusiastic specialised marketing communities for people who value their opinion.

Maintaining and servicing valued communities is an essential part of successful market research.
Community Connections has extensive experience in the area of building online communities.

Lastest Updates

Fri, 22 Jan 2010 11:21:36 +0000 >> Think about how Google uses synonyms when deciding on keywords. Google recently stated that over 70% of its search results are affected by the automatic use of synonyms (see here) This means that you may be using unnecessary keywords on your site to optimise it.  This works both ways – do not take it for granted that certain words are automatically included (especially plurals) and many terms [...]

Fri, 08 Jan 2010 16:32:26 +0000 >> Can you Over Optimize your website? Keyword density on your web pages is key to search engine success. Where you place your keywords and how you implement them is equally as important. But you can do what they call keyword stuffing which has nothing to do with turkeys and Christmas.

Thu, 17 Dec 2009 14:22:13 +0000 >> Which bit of your website on a user’s browser window is actually visible? It may seem like a silly question – but it isn’t. Just because people have larger screens it doesn’t mean that their windows are open full screen – some users don’t even know how to go full screen. Some how much of your website page is actually seen without scrolling. A question that can have [...]

Thu, 10 Dec 2009 09:40:39 +0000 >> Americans consume 3.6 zettabytes of data – but what is a zettabyte? A zettabyte sounds impressive but is it just another American made up number (like gallons). Well no. It is how ever a very large number and not a bad pub quiz question. 1 zettabyte is  1,000,000,000,000,000,000,000 (21 zeros) (see wikipedia) One question is what is the carbon footprint for all this 90% useless data. Original Article [...]

Wed, 18 Nov 2009 09:07:24 +0000 >> The days of only having an online presence are over All businesses should have short and long term goals for business success. This planning process needs to be reflected in the planning of the organization's website.

Wed, 18 Nov 2009 08:09:42 +0000 >> Organic search engine results can play a direct role in whether or not a paid listing is clicked. Research shows that if your business has both a paid result and an organic result appear at the same time, you have a better chance of your paid result getting clicked than if the organic result had not appeared.

Fri, 02 Oct 2009 08:53:59 +0000 >> How to get a Google Business Listing Have you ever wondered how to get a map listing on Google?

Thu, 01 Oct 2009 08:13:29 +0000 >> How to Assess Keyword Page Density The number of times a certain word appears on your web page. It is important that your chosen keywords are repeated enough times to show its importance.