Common Sense Consultancy

Most web design and activity is not rocket science - sometimes it requires a little common sense.

Community Connections has 10 years of making the web work by using good design, data skills and buckets of common sense.

Legacy Trap

A spreadsheet or database, which was written years ago by someone no longer connected to your company.

Businesses get stuck with an old database or spreadsheet that is essential to them but desperately needs to be pull it into the 21st century.
Community Connections has a range of quick and affordable solutions designed to escape this trap.

Local Search Optimisation

More than ever online searches are looking for local information and these usually result in offline activity.

How you structure your data and website can radically affect your search engine results. Then how you present that information can radically affect the way that person interacts with your business.
Community Connections has the experience to help you improve your website design and positioning.

Keyword Search Strategy

The right keyword search strategy is the pinnacle of search engine optimisation creating the best online and offline campaigns.

Any modern branding campaign has to consider offline marketing in parallel with the online one and because online can lag behind there needs forward planning.
Locating the most popular keywords in your target market is a skill on its own.
Community Connections has the experience to help you design your strategy.

Essential Question

The Essential question is the search for Truth. .... Properly stated, the essential question can have a dramatic impact and evoke a passionate response.

An online tool to allow anyone to create professional online surveys quickly and easily.

Market Panel

Building sustainable and enthusiastic specialised marketing communities for people who value their opinion.

Maintaining and servicing valued communities is an essential part of successful market research.
Community Connections has extensive experience in the area of building online communities.

Blog Updates

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Wed, 23 Jun 2010 05:27:37 +0000 >> Growing a SEO Long Tail Growing a long tail for your website can be very important to increasing traffic and getting those vital new visitors. But it does require thought and design to get it right.

Mon, 14 Jun 2010 16:12:25 +0000 >> Helping small businesses move forward into the 21st century Community Connections aims to help small businesses move forward into the 21st century. We understand that change is always complicated and stressful – it requires a leap of faith. If it isn’t an area of your expertise then it is difficult to know when to jump and how far. Community Connections has the expertise to help [...]

Wed, 19 May 2010 16:24:46 +0000 >> Users spend on average 50 seconds reading your newsletter. On average, if you're lucky, users spend 50 seconds reading your newsletter. So the layout, writing and usability have to be good to survive a crowded inbox...

Tue, 20 Apr 2010 07:52:26 +0000 >> Users spend 80% of their time looking above the fold. But its is more complex than that - users will scroll and would rather do that than go to another page.

Mon, 01 Mar 2010 11:13:53 +0000 >> How many links on a web page is too many "How many links on a web page is too many?" - I was recently asked this and thought it was worth investigating. I used to think it was 100 but lets see.

Thu, 25 Feb 2010 12:28:57 +0000 >> Are you thinking of advertising on Facebook Not a bad idea you can design nice little ads, target very specific users and geography and its costs are about the same as Google Adwords, so initially it seems ok. But recent experience I have had suggests otherwise.

Fri, 12 Feb 2010 13:28:32 +0000 >> If you ever setup a Google Profile then check it now! The launch of Google Buzz may have exposed you on the internet more than you thought. If you ever have set up a Google Profile account before the launch of Buzz then it may be that your most-emailed Gmail contacts might be automatically made public. Yes, that’s right: without you ever touching Google Buzz’s privacy settings, [...]

Fri, 22 Jan 2010 11:21:36 +0000 >> Think about how Google uses synonyms when deciding on keywords. Google recently stated that over 70% of its search results are affected by the automatic use of synonyms (see here) This means that you may be using unnecessary keywords on your site to optimise it.  This works both ways – do not take it for granted that certain words are automatically included (especially plurals) and many [...]

Fri, 08 Jan 2010 16:32:26 +0000 >> Can you Over Optimize your website? Keyword density on your web pages is key to search engine success. Where you place your keywords and how you implement them is equally as important. But you can do what they call keyword stuffing which has nothing to do with turkeys and Christmas.

Thu, 17 Dec 2009 14:22:13 +0000 >> Which bit of your website on a user’s browser window is actually visible? It may seem like a silly question – but it isn’t. Just because people have larger screens it doesn’t mean that their windows are open full screen – some users don’t even know how to go full screen. Some how much of your website page is actually seen without scrolling. A question that can have [...]