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UK Local Search Engine Optimisation

An increasingly important element in web design is the geography your site will addresses.

  • Is your business tied to a town or region?
  • Does your business do well in particular geographic areas?

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    What is it?
    Organic Listings
    Pay Per Click
    Linking – Internal and Inbound
    Are You Missing Out?

    What is UK Local Search Optimisation?

    1. According to Nielsen Online there are 49 million Internet users (June 09) in the UK covering 79% of the population.
    2. The Kelsey Group estimated that 86% of all local searches we done online and usually resulted in offline activity.
    3. Further market research shows that 90% of consumer purchases are made within 20 miles of where people live or work

    Optimising your website to the geography of your business can be straight forward but if its national then it becomes more complex. There are tricks and strategies that can be used to greatly improve this.

    Community Connections has real experience on how best to achieve this. The results can be staggering and can give you a new insight into how you site is user and who is using it.

    Lastest Updates

    Mon, 01 Mar 2010 11:13:53 +0000

    How many links on a web page is too many


    "How many links on a web page is too many?" - I was recently asked this and thought it was worth investigating. I used to think it was 100 but lets see.
    Thu, 25 Feb 2010 12:28:57 +0000

    Are you thinking of advertising on Facebook


    Not a bad idea you can design nice little ads, target very specific users and geography and its costs are about the same as Google Adwords, so initially it seems ok. But recent experience I have had suggests otherwise.
    Fri, 12 Feb 2010 13:28:32 +0000

    If you ever setup a Google Profile then check it now!


    The launch of Google Buzz may have exposed you on the internet more than you thought. If you ever have set up a Google Profile account before the launch of Buzz then it may be that your most-emailed Gmail contacts might be automatically made public. Yes, that’s right: without you ever touching Google Buzz’s privacy settings, the [...]
    Fri, 22 Jan 2010 11:21:36 +0000

    Think about how Google uses synonyms when deciding on keywords.


    Google recently stated that over 70% of its search results are affected by the automatic use of synonyms (see here) This means that you may be using unnecessary keywords on your site to optimise it.  This works both ways – do not take it for granted that certain words are automatically included (especially plurals) and many terms [...]
    Fri, 08 Jan 2010 16:32:26 +0000

    Can you Over Optimize your website?


    Keyword density on your web pages is key to search engine success. Where you place your keywords and how you implement them is equally as important. But you can do what they call keyword stuffing which has nothing to do with turkeys and Christmas.
    Thu, 17 Dec 2009 14:22:13 +0000

    Which bit of your website on a user’s browser window is actually visible?


    It may seem like a silly question – but it isn’t. Just because people have larger screens it doesn’t mean that their windows are open full screen – some users don’t even know how to go full screen. Some how much of your website page is actually seen without scrolling. A question that can have [...]
    Thu, 10 Dec 2009 09:40:39 +0000

    Americans consume 3.6 zettabytes of data – but what is a zettabyte?


    A zettabyte sounds impressive but is it just another American made up number (like gallons). Well no. It is how ever a very large number and not a bad pub quiz question. 1 zettabyte is  1,000,000,000,000,000,000,000 (21 zeros) (see wikipedia) One question is what is the carbon footprint for all this 90% useless data. Original Article [...]
    Wed, 18 Nov 2009 09:07:24 +0000

    The days of only having an online presence are over


    All businesses should have short and long term goals for business success. This planning process needs to be reflected in the planning of the organization's website.
    Wed, 18 Nov 2009 08:09:42 +0000

    Organic search engine results can play a direct role in whether or not a paid listing is clicked.


    Research shows that if your business has both a paid result and an organic result appear at the same time, you have a better chance of your paid result getting clicked than if the organic result had not appeared.
    Fri, 02 Oct 2009 08:53:59 +0000

    How to get a Google Business Listing


    Have you ever wondered how to get a map listing on Google?

    UK Local Search Engine Optimisation Optimization SEO local-targeting geo-targeting geotargeting search engine expert specialist