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Keyword Search Strategy

Keyword Search Strategy uses insights into customer behaviour
to determine the best keywords for your website.

This is the pinnacle of search engine optimization creating the best online and offline campaigns.

Community Connections uses all its experience over 10 years of developing and running websites to locate the most popular keywords in your target market.


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Keyword Search Strategy
Keyword Creativity
Regular Research
Look at Your Competitors

Keyword Search Strategy

It is important plan your strategy early when developing your website. Your keywords need to be in a hierarchy that includes:

  • Home page keywords.
  • Section and category pages
  • Individual pieces of content

    • Your homepage - top level - keywords are the most important. They are your primary 5 – 10 keywords from which you build your website.

    The aim is at the primary keyword from you top level will generate a collection of more precise keyword phases. Section level are more detailed and targeted. Often these will generate more traffic than all the other pages.

    Individual pages have the most relevance and precise targeting and eventually may cover thousands of keywords.

    Cambridge Keyword Search Strategy Keywords Search Strategy Search Engine Strategy best keywords Cambridgeshire
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    37 Church Street, Harston, Cambridge, CB22 7NP, UK       Tel:+44(0)1223 873 001.